Case study #4
Revamping eCommerce and Marketing Strategy
Client: A curvy women’s activewear company based in San Francisco that sold their product online and in brick and mortar stores as well as wholesale.
Challenge: Our client faced significant challenges with their eCommerce efforts. The website was not user-friendly, and the product photos were outdated, failing to showcase the clothing effectively. The site’s overall look and feel were unengaging, resulting in stagnant sales.
Objective: To revamp the eCommerce site, enhance the brand’s online presence, and increase sales and customer engagement.
Strategy and Implementation:
Website Revamp:
User-Friendly Design: Redesigned the website to be more visually appealing and easy to navigate.
Site Merchandising: Curated collections to highlight the best products and improve the shopping experience.
Imagery Overhaul:
Model Casting: Conducted casting for new models who better represented the brand’s image.
Lifestyle Photography: Directed and shot new lifestyle photos to showcase the clothing in a more appealing way.
Social Media and Community Building:
Instagram Community: Partnered with models and influencers, sending them promotional items to showcase on their pages.
Advertising: Utilized social media platforms for targeted advertising campaigns.
Email Marketing:
New Strategy: Launched a comprehensive email marketing strategy using Mailchimp and Shopify.
A/B Testing: Improved customer engagement through rigorous A/B testing of email content.
Database Growth: Expanded the contact database by 112%.
Content Creation:
Influencer Collaboration: Created engaging content with influencers, driving significant web traffic.
Community Engagement: Increased Facebook likes by more than 10 times and boosted Instagram followers from 3,500 to 23,000.
International Expansion:
Research and Development: Conducted R&D in Paris to explore international market opportunities for expanding the product line.
Results:
Sales Increase: Achieved a substantial increase in sales and brand visibility.
Social Media Growth: Grew Facebook likes by over 10 times and Instagram followers from 3,500 to 23,000.
Customer Engagement: Improved customer engagement through effective email marketing and A/B testing.
International Expansion: Laid the groundwork for international expansion through research and development efforts in Paris.
Conclusion: By revamping the website, enhancing product imagery, leveraging social media, and implementing a robust email marketing strategy, our client experienced a significant boost in sales and customer engagement. The international research and development efforts further positioned the brand for future growth.