Our client aimed to increase their brand visibility, streamline email campaigns, and establish effective email flows. The site had been active for a short period but lacked any SEO implementation, and our initial assessment revealed the absence of blog posts and backlinks, despite their participation in merchandise fairs.

Our client needed to streamline the organization of production timelines to ensure timely execution of merchandise drops, merch for tours, festivals, and collaborations with major brands. The goal was to enhance coordination among team members and ensure the fulfillment center adhered to shipping schedules.

Through a detailed analysis of Google Analytics reports, we discovered that our client’s primary customers were actually millennials with decent salaries and a Los Angeles lifestyle. This insight was critical in reshaping our approach to better target the actual customer base.

By revamping the website, enhancing product imagery, leveraging social media, and implementing a robust email marketing strategy, our client experienced a significant boost in sales and customer engagement. The international research and development efforts further positioned the brand for future growth.