Case study #1
Enhancing Online Visibility and Email Efficiency
Objective:
Our client aimed to increase their brand visibility, streamline email campaigns, and establish effective email flows. The site had been active for a short period but lacked any SEO implementation, and our initial assessment revealed the absence of blog posts and backlinks, despite their participation in merchandise fairs.
SEO Management Achievements:
Initial Site Visibility: 0.78%
Increased Visibility: Grew to 1.43% within two months, an 83% improvement
Keywords Tracked: 9
Keyword Ranking Improvement: Positions increased by 4 to 49 places in SERPs
Average Position: Improved from 75.44 to 56.33 within two months, a 34% increase
Strategy and Implementation:
SEO Best Practices:
Utilizing H1 Headings in Blog Posts: Improved keyword relevance and search engine understanding.
Consistent Blogging: Posted regularly with targeted keywords to drive organic traffic.
Optimized Text-to-Photo Ratios and Word Count Goals: Ensured content quality and SEO effectiveness.
Keyword Integration in Page Headings and SEO Previews: Enhanced on-page SEO.
Leveraging SEMrush: Identified underutilized topics for blogs and social media to target content gaps.
Enhancing Backlinking:
Developed strategic backlinks to boost website authority and increase traffic.
Conducting Competitor Research:
Analyzed competitors like Foria and Juno to identify keyword gaps and content opportunities.
Optimizing Email Flows:
Streamlined and Organized Campaigns: Improved efficiency and clarity.
A/B Testing: Determined the most effective email content and design.
Segmented Email Lists: Targeted specific audience groups, leading to higher engagement and open rates.
Results: These strategic efforts significantly improved our client’s online visibility and search engine rankings, setting a solid foundation for continued growth. The email marketing performance was also enhanced, leading to better engagement and more efficient campaign management.